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Aurora Pen History
Aurora, an Italian story
It was in 1919, the year the treaty of Versailles was signed. In an Italy marked by a post-war crisis, but bubbling with great hopes for recovery, the first steps down a long road were taken with the birth of Aurora, and the creation of the first true Italian fountain pen. A rich textile merchant, founder of the Torino company of the same name, saw the crystallization of a dream he had long meditated and planned.

In that year, the success enjoyed by the mythical Aurora pen coincided with a new historic direction. Italy woke up to the first rays of a sun was destined not to set, while Aurora became the name of a company destined for success.
From those very first years the company showed that it was able to produce writing instruments with inimitable allure and refinement. A unique style which, following the evolution of taste, yesterday as today, brought together experience, technique, precious materials and artisan skill and refinement.
Having earned the appreciation of admirers round the world, the trademark represented forms and materials which, from the beginning, were tangible examples of the most refined made in Italy products.
Aurora was simply ahead of the field in succeeding in combining artistic tradition and Italian design in the production of writing instruments.
Each model, studied and produced with passion and indisputable ability, represents a new step forward in the history of the company, which has always been oriented towards research at the highest standards of luxury and quality.
Every Aurora product has a story to tell, an Italian story, a story of modernity and tradition.
Head offices replete with history:
Founded in the company's historic offices, in via della Basilica 9, in the heart of Torino, and destroyed by the 1943 bombardments, Aurora moved its headquarters, in the post-war period, to the northern suburbs of the city, in the Abbadia di Stura area, just behind the cloister and church which, since roman times, provided hospitality for monks, men of culture and pilgrims, constituting a leading centre of cultural and spiritual life.
In the shadow of this historic monument, in the evocative building that hosts senior management and general offices, business is carried out today with more than fifty countries round the world.
Here, through the production of objects enjoying a unique beauty, third millennium Aurora wishes to continue to be an interpreter of good taste, technological innovation and all the style that has marked the history of Italian taste, customs and design.
Thanks to the cooperation with Turismo Torino you can book your visit in Aurora. For further information please visit: http://www.turismotorino.org/industrial_tourism
Alongside Aurora's production facilities lies the old Stura Abbey, an evocative location for thought and prayer. It was built here, along the road that linked Torino with Pavia, by the command of the Torino jurisconsult, Pietro Podisio, who, in 1146, assigned the property to the Abbot, Vitale di Vallombrosa. Constructed with the intention of building a "hospital" for "Christians affected by any illness", respecting the classic structure of Cistercian edifices, the Abbey comprises a church surrounded by a group of cloisters, accommodation for travellers and capitular rooms.

Over the centuries the complex was a hive of intense activity linked to the surrounding environment: hospitality for travellers, treatment of the sick, using specific medicinal herbs cultivated by the monks, control of the Stura ferry, land reclamation
The Abbey still conserves the remains of a "canonical" type sundial, perhaps dating from the XVI century, very rare in Italy, and probably unique in Piedmont. It marked the hours of prayer into which each day of the religious community was divided.
The entire old structure has undergone considerable changes and transformations over the years, while continuing to conserve its role as a symbol for the citizens of Torino. Its strong character, protective aura and its energy have always permeated the Aurora head offices.
Aurora, a choice of value
For almost one hundred years the name of Aurora has been synonymous with high quality, good taste and fine Italian craftsmanship.
The first fountain pen produced in 1919, today considered a cult object, was also the first in a long series of successes linked not only to its classic design but also to values which Aurora communicates, such as knowing how to dedicate time to the things that truly count, to thoughts, feelings, beauty and culture.
Values which have no fear of time, just like the lines and precious materials that characterise the production of the historic Torino company.
An Aurora pen is much more than simply an instrument to write with, it is a way of life.
The constant tension between modernity and tradition infuses, within the forms of an Aurora pen, all the philosophy of a company that is awash with history but which has at the same time always demonstrated that it knows how to look to the future.
Every pen is a fixed point, a reference for future generations. An object dedicated to those who know how to love time and are its masters.
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